Shake it like a polaroid picture
Front
Back
This is a card I designed for STATUS Toronto. This card is given out at clubs by a photographer to people he/she takes a picture of. The card looks like a polaroid. The front of the card has a message “Shake it like a polaroid picture or visit www.statustoronto.com”. I’ve watches people’s reactions when they receive the card and everyone (well like 99%), even myself (at times when I’ve been drinking), start shaking this card. It’s interesting that people’s natural reaction to receiving a polaroid is to shake it if there’s nothing on it. This card quickly became a trademark of STATUS Toronto and drasticly increased hits to the website.